We fuse traditional Pilates with high-intensity drills and strategic load to create a holistic workout system that caters to everyone — from elite athletes and professional dancers to absolute first-timers. If you’re stepping into The Loft, you’re stepping up to sweat.
Our onboarding process ensures every studio is powered by highly skilled trainers equipped with the latest research and techniques, ready to deliver world-class workouts every time.
But The Loft isn’t just a studio — it’s a scene.
A space fuelled by community, elevated by connection, and built for an experience that hits different every single session.
This is more than just movement.
Come for the workout. Stay for the culture.
Are you ready to be a part of something big?
Health and Wellness in Australia is a $45B industry with Pilates growing 250% since 2025 to be worth $630 million in 2025.
The Loft is at the forefront of innovation in this space, and this is your chance to own a piece of it.
As an ex-professional dancer, Simone Doulaveras identified a unique market opportunity for a workout system that optimised results and achieved balance. This led to the launch of The Loft in 2017 with its fusion of Pilates, HIIT and infrared technology.
Our mission is to elevate the standard of Pilates by providing our world-class training method in our beautifully designed spaces to a wider range of communities.
Made by Observed